Today social media marketing is one of the most effective ways to target potential new customers, and create opportunities for existing customer engagement. There are over 500 million Facebook users in the world and more than 150 Twitter users across the globe, making social networks the perfect platform to engage customers and reach out to a wider audience. Local social media marketing emphasizing Facebook targets a niche market locally, addressing a certain group of people with similar interests to create more brand awareness about a local company.
Social media marketing using Facebook is a cost effective method to build more personalized relations with customers. It can increase brand awareness, drive more traffic to the client’s official business website, and as a result convert more visitors in to potential customers. Facebook has made it easier for local small business owners to interact with their clients, access the customer response to the products/services offered, promote their brand, and generate potential leads.
Here is a look at the benefits of local social media marketing using Facebook in a nutshell:
· A stronger online presence, regardless of the fact whether the local business sells products or expert services. A website with an embedded link to a Facebook Fanpage establishes more credibility and helps generate more leads.
· A cost effective method to launch online marketing campaigns and build a more interactive relationship with customers, both existing and potential. In fact, a well executed social media marketing strategy on Facebook can bring down the overall marketing expenditure for the company, as it is a far more efficient method to reach out to the right people by utilizing audience demographics.
· It is a great way to get to know customers better to understand their needs and anticipate their expectations. Thus, it establishes a two way communication line between a business and its customers, bringing with it a more personal touch. What is even better is that Google likes websites that are socially active, and hence a FB Fanpage can also increase search engine rankings to make a business more popular.
For small business owners, we provide expert local social media marketing techniques, in particular harnessing the potential of Facebook, so that our clients are able to reach out to more customers. This guarantees business growth and increased profits, without requiring a lot of hard work and capital investment. Before social networks grew in popularity, it was rather hard to communicate with potential customers and increase brand value. The only options were print media, advertising and marketing campaigns, all of which are rather costly and difficult to organize. However, today even small and medium sized local businesses can easily reach out to their target audience and build more effective customer engagement protocols by building an interactive FB Fanpage. For those who already have an existing Fanpage, we offer our professional social media marketing services to enhance it for optimum online visibility, or can build one from scratch after studying the local market to understand the needs of the client’s target audience, and then address them for more effective results.
So get in touch with TeamDigitalMarketing.com to maximize your online presence, and grow your profits by harnessing the power of Facebook!