Local SEO Services for Small Business | Search Engine Optimization
The digital age has completely phased out certain medias of searching. A good example of this is the yellow pages. While they were once the best method for finding a particular kind of business, they’re no longer a necessary part of society. The new way to advertise a business is with good Search Engine Optimization.
If someone was to look for Chinese food in Seattle Washington, he would probably use a search engine such as Google or Yahoo. He could even filter the results with a zip code and the search engine would still bring back hundreds of results. The guy isn’t going to scan through pages and pages of results just to order egg foo young. He’ll probably look through the first couple of names and randomly choose one. This is why it’s important for people with websites to be in the first five or six search engine results. This feat is accomplished through a careful technique known as Search Engine Optimization (SEO).
Local SEO for Small Business
SEO is like having a huge add in the yellow pages. It gets customers to contact a particular business first. This vital process is especially important for small businesses, because a local website will be buried beneath the results of other local companies that have utilized SEO. Some companies have invested so much into local SEO services that their company may come up four or five times before a company that didn’t rely on SEO. Search engines have certain criteria that they look for when ranking their results. The main tool of SEO keywords and LSI keywords but HTML code also plays a factor. Meta tags and Meta Descriptions tell the search engine all about the website and how how it should be grouped.
Find a Local Internet Marketing Company
SEO is a very exact science and only a professional local internet marketing company can give a small business the advantage. For instance, just filling the content of a web page with keywords isn’t enough to get a good search engine ranking. In fact, Google recently released a program known as Penguin 2.1 and it will remove a website from the Goggle registry completely for abusing keywords. Proper local SEO services requires strong relevant content, well placed keywords and LSI keywords and related back links to be successful. Backlinks are links from other websites that lead to your website. In order to create a few backlinks, you may have to start a social media campaign. This is a great idea when having your website optimized for search engines anyway. Be certain that the company you choose for search engine optimization is experienced and follows best practices as suggested by Google.
Regardless of size or location every small business should have a well optimized website. This is best achieved by finding a local seo expert who specializes in local small businesses. Unfortunately, relying on luck to guide traffic to your site is like fishing without bait. If you’ve been wondering when the online orders will come pouring in, then you probably need to have your website optimized by a local internet marketing company. The way people look for goods and services has changed drastically, and having a website isn’t enough to guarantee customers in your area can find you. SEO is the only way to improve the odds someone using a search engine will be able to locate you. The businesses that appear first on the search results will be far more successful than the companies three pages back. Local SEO services can help to put your business in the front of the search results. Give TeamDigitalMarketing.com a call today at 888-792-0104 or 704-729-7100.